Have you optimized your brand’s website for conversions? For any business running digital ads, conversion rate optimization (CRO) is essential as it helps to increase the percentage of website visitors who take a desired action, like making a purchase. By improving the conversion rate of your website, you can turn more visitors into customers, resulting in more sales and higher profits for your business.
Here are 13 ways you can improve your conversion rate optimization:
1. Make Your Website Easy to Navigate
A confusing website can cause potential customers to leave without making a purchase. A well-designed online store makes it easy for visitors to find what they are looking for, leading to a better user experience and ultimately, improved conversion rates. Make sure your website is organized and easy to navigate, with clear, concise product descriptions and professional creatives.
2. Use High-quality Product Images
Research has shown that product images can have a significant impact on consumer purchasing decisions. Because website visitors are more likely to engage with sites that use high-quality product images, professional creatives can help to increase the perceived value of a product. They can also improve conversions by giving customers an accurate image of what they are buying. Use images that are large, clear, and taken from multiple angles.
3. Provide Social Proof
Using social proof can increase credibility and reduce the perceived risk for customers. Displaying customer reviews and testimonials can help you establish your business as a legitimate brand that customers can trust. Another way to leverage social proof is to show the number of people who have taken a particular action, such as “X people have bought this product”. This can create a sense of urgency and FOMO (fear of missing out) among potential customers, encouraging them to take action.
4. Offer Free Shipping
Did you know that providing free shipping can increase the likelihood of a customer completing a purchase by up to 30%? This is because free shipping is one of the most popular incentives for online shoppers and can be a deciding factor when it comes to making a purchase. Offering free shipping can also help to increase the average order value (AOV). When customers are not concerned about shipping costs, they are more likely to add more items to their cart. If free shipping isn’t feasible, consider offering a free shipping threshold, such as free shipping on orders over $50.
5. Provide an Easy Return Policy
By providing customers with a simple and hassle-free process for returning products, businesses can increase customer trust and satisfaction, leading to higher conversion rates. An easy return policy can also help to reduce cart abandonment, as customers are more likely to complete a purchase if they know they can easily return the product if they are not satisfied. Make sure your policy is prominently displayed on your website and include clear instructions on how to initiate a return, as well as information on any deadlines or fees that may apply.
6. Make It Easy to Contact You
Providing multiple ways for customers to contact you, such as a phone number, email, and contact form, can help to increase trust and make it easier for customers to get help with their purchase. In addition to offering multiple contact methods, it is also important to make it clear and easy for customers to find your contact information. This can be done by prominently displaying the contact information on your website and including it in the footer of every page.
7. Create Clear and Compelling Calls to Action (CTAs)
A clear and compelling call to action, such as “Buy Now” or “Shop Now” can help to increase conversions by encouraging customers to take action. Placing them above the fold, using action-oriented language, and choosing contrasting colors can all increase the chances of converting website visitors into customers.
8. Use Retargeting Ads
When a user visits a website, they leave behind a cookie that can be used to track their browsing behavior. Retargeting ads allow companies to target specific users who have previously interacted with their website, and they will be more likely to make a purchase.
9. Optimize for Search Engines
Search engine optimization (SEO) can increase the number of potential customers visiting your site, which can improve conversion rates. When your website is optimized for search engines, it is more likely to appear at the top of search engine results pages (SERPs) for relevant keywords. As a result, this can lead to more visibility and increased traffic to the site. Additionally, by targeting long-tail keywords, businesses can attract more qualified and interested visitors, who are more likely to convert.
10. Perform A/B Tests
A/B testing is a method used to compare two versions of a web page or app to determine which one performs better in terms of conversion rate optimization. By randomly showing different versions of a page to different users, and then measuring the resulting conversion rates, you can make data-driven decisions about how to improve your company’s website and increase conversion rates.
Another client, Naples Soap Company, experienced a boost in conversions after we performed A/B testing on their site, with an increase in revenue by 124% in the first month and a ROAS of 6.22x.
11. Enable Live Chat
When a customer has a question or concern, they can quickly get the help they need through live chat, rather than having to navigate through a website or contact customer support through email or phone. Live chat also allows operators to use a customer’s browsing history and purchase history to personalize the way they shop. This can greatly improve the customer experience and increase the likelihood of them completing a purchase.
12. Offer Personalized Recommendations
Personalized recommendations can help to increase conversions by showing customers products that they are more likely to be interested in. Personalization involves tailoring the customer experience to the individual, rather than treating all customers the same. This can include recommending products based on their browsing and purchase history, as well as their demographic information.
13. Use Scarcity and Urgency
Using scarcity and urgency, such as “limited time only” or “only a few left in stock”, can help to increase conversions. By creating a sense of scarcity, marketers can increase the perceived value of a product or service and encourage customers to make a purchase. Similarly, by creating a sense of urgency, marketers can encourage customers to take action and make a purchase before it’s too late.
It’s important to remember that CRO is not a one-time project, but a continuous process. As customer behavior and industry trends change, businesses should continually test and optimize their website to ensure they are providing the best possible experience for their customers. By focusing on CRO, you can boost conversions and improve the bottom line for your brand.
Are you looking to improve your conversion rate? Book a free call with us to go over the strategy you need to increase conversions!