Dianna Carlton

Did you know that SMS marketing is the fastest-growing marketing channel in e-commerce? According to Klaviyo, “37% of Americans prefer to receive brand communications through text, but these numbers are even higher for younger generations—45% of millennials and 43% of Gen Zers prefer texts from brands.”  If you’re not using SMS marketing for your online […]

We have learned from iOS 14 and 15 that Apple is always keeping us on our toes in the world of digital advertising. With the next big iOS update coming later this month, it is crucial that e-commerce businesses prepare for all of the changes to come with iOS 16. From updated privacy settings to