Blog - Ashworth Strategy


Google Ads vs. Meta Ads: Leveraging Both Channels for a Powerful E-commerce Strategy

When developing a digital marketing strategy for your business, harnessing the potential of different platforms is essential to maximize your reach and revenue. Two giants ...
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Why Do Meta Ads Get Rejected? Tips for Successful Meta Advertising

Why is my Meta Ad rejected? This is a question that has countless business owners scratching their heads. If you’re facing the frustration of having ...
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The Ins and Outs of Google Ads: How They Work and Tips For Success

Google Ads gives businesses the opportunity to reach their target audience with precision and impact. If you are new to this platform, the inner workings ...
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A Comprehensive Guide to A/B Testing for Maximum Results

A/B testing is a powerful technique that can supercharge your brand’s conversions and drive exceptional results. In today’s competitive landscape, it’s crucial to continuously optimize ...
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How to Choose the Best Creatives For Your Business

In the fast-paced digital landscape, where attention spans are short and competition is fierce, captivating creatives can make all the difference in driving customer engagement, ...
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Product Launch 101: How to Generate Buzz and Excitement for New Products

Launching a new product is an exciting venture for any business. However, in today’s competitive market, simply introducing a new product isn’t enough. To ensure ...
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10 Reasons Why Scaling E-commerce Brands Need Digital Marketing Services

Successfully scaling your brand requires more than just providing a great product or service. To truly thrive and stand out from the crowd, e-commerce businesses ...
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The Ultimate Guide to E-commerce Marketing Analytics: 12 Tools You Need to Know

E-commerce businesses are always looking for ways to improve their marketing strategies and increase their sales. One of the most important ways to do this ...
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The Critical Role of RCR in Effective E-Commerce Marketing

If you own an e-commerce business, you understand the importance of attracting new customers. However, to truly succeed in the long run, you need to ...
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Building a Strong E-commerce Brand: Why Focusing on Best-Sellers Matters More Than Clearing Out Old Inventory

As an e-commerce business owner, it can be tempting to focus on clearing out old inventory rather than identifying your best-selling products. While holding an ...
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The Dos and Don’ts of Working With a Marketing Agency

In today’s world, digital marketing is a crucial component of any business’s growth strategy. However, with the rapidly evolving digital landscape, it can be challenging ...
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How to Set the Stage for Ad Success with Strategic Business Goals

If you want to thrive in the e-commerce world, you need to have a solid marketing plan in place for your business. Before you can ...
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Why ROAS Isn’t Enough: The Importance of Looking at MER

When it comes to measuring the success of marketing campaigns, there are two metrics that are often used interchangeably: ROAS and MER. While they may ...
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Avoid These 9 Common Mistakes That Will Cost Your Business Money

Digital marketing has become an increasingly crucial aspect of any brand’s success, with companies spending more and more on their digital presence every year. However, ...
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13 Ways to Improve Your Conversion Rate Optimization

Have you optimized your brand’s website for conversions? For any business running digital ads, conversion rate optimization (CRO) is essential as it helps to increase ...
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How to Choose the Right Marketing Agency For Your Brand

If you’re an entrepreneur looking to scale your business, working with a marketing agency is an effective way to take your brand to the next ...
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The 10 Most Common Reasons That Ads Aren’t Working For You

Are your brand’s ads not performing the way you’d like them to? Sometimes it can be difficult to pinpoint why they are struggling. Ads can ...
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SMS Marketing 101: 10 Ways to Set Your E-Commerce Brand Up For Success

Did you know that SMS marketing is the fastest-growing marketing channel in e-commerce? According to Klaviyo, “37% of Americans prefer to receive brand communications through ...
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How Will iOS 16 Affect E-Commerce Marketing?

We have learned from iOS 14 and 15 that Apple is always keeping us on our toes in the world of digital advertising. With the ...
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