Explore our case study on how we’ve been partnering with this home and apparel brand since October 2022 to strategically scale their business across Shopify, email marketing, and paid ads. In just the first three months, we helped Saved By Grace Co. go from $12K a month to over $100K in Shopify sales by January 2023—a remarkable 733% increase. Leveraging our proprietary Ecom Sales Accelerator™ system, we continued to drive their growth, resulting in an overall 1,100% increase in total sales by October 2024, reaching over $711K in Shopify sales.
Our comprehensive approach didn’t stop there. We significantly enhanced their email marketing, achieving an 88% increase in email conversion value and expanding their email list by 223%, which contributed $88.7K in attributed sales in 2024. Additionally, by optimizing their Google, Facebook, and Instagram ads, we achieved an impressive MER of 8.65x and 7x ROAS during key seasonal campaigns, ensuring maximum sales and ROI.
Through continuous optimization and strategic scaling, we have sustained growth across all digital channels, helping Saved By Grace Co. not only meet but exceed their revenue goals consistently over the past two years.
About The Client
This online home and apparel brand based in North Carolina, specializing in handmade, purpose-driven products. The brand’s mission is to combine creativity and quality craftsmanship, with a focus on helping customers live with purpose. Prior to working with Ashworth Strategy, the client had experienced success with wholesale but wanted to significantly grow their online store sales, aiming to go from $12K per month to $50K per month in Shopify revenue.
The Challenge
When they first partnered with us in October 2022, the brand was facing several challenges:
- Limited Digital Reach: Despite prior success with wholesale, the brand wasn’t leveraging paid ads effectively across platforms like Facebook, Instagram, and Google.
- Underdeveloped Online Presence: While they had an established website, the brand lacked data-driven insights and optimized sales funnels to scale online revenue.
- Timing & Budget Constraints: The Black Friday period was fast approaching, and the client needed a solution to test and optimize ads quickly to capitalize on the high-volume holiday season.
These challenges meant that, although the brand was growing, it lacked the necessary infrastructure and strategy to scale profitably online.
The Solution
When they partnered with us, we took immediate action to address their challenges and set the foundation for growth:
1. Ad Strategy & Testing: We optimized Facebook and Instagram ads by targeting the brand’s best-selling products and key audiences. This included creating new creatives and leveraging high-performing content from previous campaigns.
2. Black Friday Push: With the holiday season approaching, we implemented a targeted ad strategy that used customer reviews, lifestyle images, and optimized ad copy to maximize sales during the Black Friday period.
3. Email & SMS Optimization: We revamped the brand’s email and SMS strategy by segmenting the list for past buyers and engaged customers. Personalized, targeted messaging led to higher engagement and more conversions.
4. Website Optimization: Our team focused on improving the user experience and conversion rates on the website, making navigation smoother and streamlining the checkout process to boost sales.
The Results
When they first partnered with Ashworth Strategy in October 2022, they were generating $12K per month in Shopify sales, with limited potential for growth through existing strategies. Their main goal was to achieve $50K in monthly sales, which seemed like a significant leap.
Growth Achievements from October 2022 to October 2024:
- $1,473,637 in Shopify Sales in 2 years: A dramatic increase from $12K per month at the start of our partnership and their first $100K month within the first 3 months of working together
- Email Marketing Growth: A 223% increase in recipients and $88.7K in attributed sales.
- Paid Ads Performance: Achieved a MER of 8.65x and 7x ROAS during key seasonal campaigns.
By building out custom strategies for paid ads and email marketing, we were able to help them grow their online revenue by 1100% and exceed their original goal of $50K per month in total sales.
By continuously refining strategies and optimizing key marketing channels, we ensured Saved By Grace Co. experienced both rapid growth and long-term success.
Before We Started (October 2022): $12K per month in sales
January 2023: Over $100K in sales for the month!
October 2022 – October 2024 Revenue – 1,100% increase!
Ready to See Similar Results for Your Brand?
Are you ready to scale your eCommerce business and drive real revenue growth? Book a call with us today to learn how we can implement the same successful strategies we used using our Ecom Sales Accelerator™ system. Let’s develop a custom strategy that boosts your conversions, improves your ROI, and helps you achieve sustainable growth.
Book Your Free Strategy Call now!