Are you looking to take your jewelry brand to the next level? Read this case study on how we helped Susan Saffron Jewelry reach an 8X MER within the first 3 months of working together. In this short period of time, we used our proprietary Ecom Sales Accelerator™ system to increase revenue by 50% and reach $101,083 in online sales with an 8X MER.
About Susan Saffron Jewelry
Susan Saffron Jewelry began as a brick-and-mortar jewelry store in Dallas, TX. They later expanded with an online brand selling fine and fashion jewelry from top designers around the world. Before working with Ashworth Strategy, the client was unable to scale their business effectively and was looking to get in front of a bigger audience to grow their revenue.
Based on our comprehensive Results Action Plan audit, it was evident that the brand needed a clear advertising strategy that encompassed all platforms. They had run ads occasionally and had some success, but they couldn’t figure out what it was that made them successful. This meant that they were unable to scale the business effectively. Because their Facebook catalog was full of old and out-of-stock products, the client was unable to capitalize on Facebook and Instagram advertising.
The first step to increasing sales for Susan Saffron Jewelry was to create an advanced advertising strategy including Google ads, email marketing, and Facebook and Instagram ads. We completely revamped their Facebook catalog with fresh products and creatives in order to run optimized Instagram and Facebook ads. We also performed A/B tests to optimize email performance and created segments of the most engaged email subscribers to increase open rates, click rates, and conversions.
By implementing our multi-channel Ecom Sales Accelerator™ marketing strategy, we were able to reach $101,083 in online sales with an 8X MER and increase revenue by 50% in the first 3 months of working together.
Monthly Sales (September 2022): $101,083 in sales and an MER of 8X in the first 3 months.
Our email segmentation and A/B testing helped the brand achieve average open rates of 70.30%, click rates of 4.67%, and a placed order rate of 0.06% within the first 4 months. We also hit $33,614 in email revenue in just 3 months.
Email Revenue (September 2022): $33,614 in email revenue in the first 3 months.
Email Performance (October 2022): Excellent average open rates and click rates; good placed order rates.
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