If you are looking to scale up your fragrance brand, check out this case study on how we helped Tabbeau Place increase its online sales by 2,170% in the first 3 months of working together. Using our proprietary Ecom Sales Accelerator™ system, we boosted the conversion rate by 500% and achieved an average CTR of 3.65% within 3 months.
About Tabbeau Place
Tabbeau Place is an online perfume brand selling handcrafted natural fragrances in the USA. When the client came to us, they wanted to get in front of a bigger audience with the goal of growing their revenue. They hadn’t run ads prior to working with Ashworth.
Based on our comprehensive Results Action Plan audit, it was clear that the client needed a multichannel advertising strategy. Because this was a completely new account, the client was missing out on advertising and prior marketing strategy.
Another challenge the business faced was that fragrances are tricky to sell, especially online. They also experienced several payment changes and payment issues that disabled the account.
The first step to growing Tabbeau Place’s revenue was to build out our strategy and ads from scratch. We created an advanced advertising strategy including Facebook/Instagram ads and email marketing. We also implemented an SEO strategy that included monthly blog posts to drive organic website traffic.
Because perfume can be difficult to sell online, we focused on the brand’s mini sets and travel sizes, along with highlighting reviews that described the scent and quality more to provide social proof and descriptions of the scents.
By implementing our comprehensive marketing strategy, we were able to increase online sales by 2,170% in the first 3 months of working together, with a 3,474% increase in sales in the first month of advertising. We also boosted the conversion rate by 500%, achieved an average CTR of 3.65%, and increased email revenue by 475% – all in just 3 months.
Our SEO strategy and monthly blog posts resulted in a 92% increase in sales attributed to search engine optimization. This also boosted keyword rankings and organic traffic for the brand.
The business has continued to perform extremely well, despite encountering several payment and budget issues.
First Month (August 2022): 3,474% increase in sales.
After Implementing SEO Strategy: 92% increase in sales attributed to search engine optimization.
First 3 Months (August-October 2022): 2,170% increase in sales; 500% increase in conversion rate.
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