The Dos and Don’ts of Working With a Marketing Agency - Ashworth Strategy

The Dos and Don’ts of Working With a Marketing Agency

In today’s world, digital marketing is a crucial component of any business’s growth strategy. However, with the rapidly evolving digital landscape, it can be challenging to keep up with the latest trends and technologies. Furthermore, the demanding nature of owning an e-commerce business can make it difficult to even find the time to develop an effective marketing strategy. This is where digital marketing agencies come in. By partnering with a reputable agency, your business can benefit from expert guidance and ad management, a fresh perspective, and innovative solutions to profitably grow your brand.

Whether you’re looking to expand your customer base, increase your online presence, or improve your brand awareness, a digital marketing agency can help you achieve your goals. However, working with a digital marketing agency requires some careful consideration in order to get the best possible results. In this blog post, we’ll explore some of the key dos and don’ts to keep in mind to ensure a successful partnership with a digital marketing agency.


Establish Clear Goals

Before you begin working with a digital marketing agency, it’s important to define your goals and objectives. This will help you to communicate your expectations clearly and ensure that everyone is on the same page. Whether you’re looking to increase website traffic, generate leads, or improve your social media presence, your agency needs to know what you’re trying to achieve.

Set a Realistic Budget

Digital marketing can be a significant investment, and it’s essential to set a realistic budget. You don’t want to overspend and put a strain on your finances, but you also don’t want to underinvest and miss out on potential opportunities. Work with the agency to determine a budget that aligns with your goals and provides a good return on investment.

Communicate Openly

Communication is vital for any business relationship to thrive, and working with a digital marketing agency is no exception. Regular communication can help ensure that your agency is meeting your expectations and that you’re getting the results you’re looking for. Set up periodic meetings and check-ins to review progress, discuss challenges, and identify opportunities for improvement. Be open and transparent about your needs and requirements and don’t be afraid to ask questions if you’re unsure about something.

Trust the Process

Once you have hired an agency, it’s important to remember that they are experts in their field and have the knowledge, experience, and resources to develop an effective marketing strategy. By giving the agency’s experts the freedom to do their job, you allow them to be creative, innovative, and proactive in their approach. This enables the agency to adapt and pivot their strategy as needed based on market trends and changes in your industry.

Be Open to New Ideas

Because digital marketing is a constantly evolving field, there may be new and different ways to achieve your goals that you haven’t considered. Be open to the ideas and suggestions of your agency, and be willing to try new strategies. Remember, your agency is an expert in their field, and they can offer valuable insights into the latest best practices and trends.

Measure Success

Setting up metrics to measure the success of your digital marketing efforts is essential. This will help you to evaluate the performance of your campaigns and adjust your strategies as necessary. Make sure that your agency is tracking the right metrics so that you can get an accurate picture of your return on investment.



While it’s essential to communicate your expectations to your agency, it’s equally important to let them do their work. Micromanaging can hinder the agency’s ability to do their job and can negatively impact the outcome of the campaign. This can also create unnecessary stress and shift the focus away from achieving the best possible results. Trust your agency to do their job and give them the space to work their magic.

Change Course Midstream

Changing your strategy mid-campaign can be disruptive and counterproductive. Stick to the plan that you and your agency agreed upon, but be open to making changes if necessary. While it’s essential to be flexible, changing your course too frequently can undermine the effectiveness of your campaign.

Ignore Advice

Your digital marketing agency is an expert in their field, and they’ll provide advice on the best practices for achieving your goals. Ignoring their advice can be detrimental to your campaign’s success. Listen to their advice and take it seriously, as it can help you achieve better results.

Forget to Educate the Agency About Your Business

While digital marketing agencies are experts in their field, they may not have the same level of knowledge and understanding of your business as you do. It’s important to take the time to educate the agency about your brand, your target audience, and your industry. This will help them develop a more effective marketing strategy that is tailored to your specific needs.

Rush the Process

Digital marketing requires time and patience to achieve the desired results. Rushing the process can lead to ineffective campaigns and wasted resources. Set realistic timelines for your campaigns and be patient, knowing that it takes time to see meaningful results.

Expect Instant Results

What many business owners don’t realize about digital marketing is that it is not an overnight process, and you should not expect instant results. Be patient and work with your agency to establish realistic timelines and expectations. Remember that digital marketing is an ongoing process and requires consistent effort to achieve your goals. You’ll want to work with the agency to set realistic expectations and benchmarks and track progress over time.

Working with a digital marketing agency can be a rewarding experience, but it’s always a good idea to keep in mind the do’s and don’ts outlined above.

If you’re looking for a digital marketing agency that will take the time to get to know your brand inside and out and develop a holistic strategy to help you profitably and effectively reach your goals, book a free strategy call with us now!

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