Vitamin Brand Case Study: 233% Increase in Revenue in 3 Months - Ashworth Strategy

Vitamin Brand Case Study: 233% Increase in Revenue in 3 Months

Need to scale your e-commerce vitamin or supplement brand and unsure of your next steps? Take a look at our case study on how we helped our client grow their revenue by 233% in just 3 months! We implemented our proven Ecom Sales Accelerator™ system to skyrocket sales and boost the conversion rate from 0.63% to 1.98% in 90 days – an increase of 140%!

About the Client

The client owns an online brand that offers a variety of liquid vitamins and supplements for immune support and other health benefits. The client came to us in hopes of growing their revenue and becoming the go-to company for trustworthy products.

The Challenge

Prior to partnering with us, the client was selling their products on Amazon for the same price as their website, which was taking away sales from their online store. They didn’t offer free shipping or a subscribe and save option, which were both offered on Amazon. Their website wasn’t converting well and needed various improvements.

The Solution

We performed a complete redesign of the client’s website, moving away from their previous graphic-heavy, dark website to a more modern one. We also added a free shipping threshold and a subscribe and save option to boost revenue. To further increase sales, we implemented a strategic email marketing plan and an advanced Meta and Google ads strategy that focused on best sellers.

The Results

As a result of our Ecom Sales Accelerator™ methodology, which included a total website overhaul, the site’s conversion rate increased by 140%, going from 0.63% to 1.98% in just 90 days and reaching 2.1% shortly after. These major improvements, combined with our Google, Meta, and email marketing strategies, helped the brand achieve a 233% increase in revenue within 3 months.

Total Revenue (Feb 15-May 15, 2023): 233% increase in online store sales compared to the previous period (Nov 17-Feb 14, 2023).


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