Family Hair Product Brand - Email Revenue 4x + Profitable Google Relaunch
A family hair product brand grew email revenue 4x and relaunched Google Ads to a profitable 3.3x ROAS in just one month.
4x growth across key marketing channels.
In just one month, email revenue increased 4x - and Google Ads delivered 3.3x ROAS in the first 14 days of the relaunch.
Up from $2,578 the month before (4x)
In the first 14 days of the relaunch
Across the whole account
A growing brand with untapped potential.
This family hair product brand was earning around $2.5K a month from email, roughly $30K a year, from a list that could be doing far more. Google Ads had been tried before, but results struggled while the brand was also selling on Amazon, which split demand and muddied the data.
A complete email strategy and a strategic Google Ads relaunch.
We built a consistent, on-brand marketing strategy designed to showcase their products, re-engage their audience, and turn their list and ad spend into a high-performing revenue channel.
Email Marketing
- Moved to a consistent strategy of two email per week
- Custom on-brand graphics for every campaign
- Consistent, image-led content themes so every send felt recognizable and on-brand
- Segmented the list so subscribers got the most relevant message for where they were with the brand
- Built out the core eCommerce flows (welcome, abandoned cart, browse abandonment, post-purchase and win-back) so revenue keeps coming in between campaigns
Google Ads
- Relaunched once the brand had moved off Amazon, so Google could send all demand to its own store
- Built a Performance Max campaign as the core of the account, alongside a branded search campaign to protect the brand name from competitors
- Once the early results proved out, added a Shopping campaign to put the products in front of even more ready-to-buy searchers
Two channels. Real momentum.
A stronger email strategy and a strategic Google Ads relaunch turned this brand's existing audience and ad spend into measurable, profitable growth.
Consistent weekly email storytelling, tailored segmentation, and modernized automated abandonment sequences unlocked substantial recurrent revenue without discounting the brand's core offerings.
From performance max alone, within the first 14 days this campaign generated 26 purchases, making the campaign profitable earlier than expected for a new PMax campaign.
Unified search and shopping capture direct high-intent family buyers.
Let’s Build Something Families Remember.
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