Case Study
Women’s Jewelry Brand - Email Revenue 6x in One Month
A women’s jewelry brand grew email revenue 6x in one month with a consistent email strategy and brand refresh.
Channel: Email marketing + brand refresh
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Timeframe: one month
The Results
From $1,300 to $8K+ in Email Revenue
$1,300
Previous month
email revenue
$8K+
Within 1 month of new strategy
email revenue
6x
Revenue growth
in one month
The Challenge
A loyal list, but untapped potential.
This women’s jewelry brand was earning about $1.3K a month from email. The list was there, but emails went out irregularly, and the brand’s look didn’t do the product justice.
What We Did
A complete email strategy and brand refresh.
We built a consistent, on-brand email strategy designed to showcase their products, re-engage their audience, and turn their list into a high-performing revenue channel.
NEW ARRIVALS
Summer State of Mind
Shop Now
EXCLUSIVE EDITION
Little Rings,
Big Moments
Big Moments
Shop Toe Rings
COLLECTION
Stack Your Story
Shop Rings
Increased frequency to two email per week
Refreshed the brand’s look and feel so every email felt consistent and recognizable
Created custom on-brand graphics for every campaign
Developed consistent, image-led content themes so every send felt on-brand
Segmented the list so subscribers got the most relevant message for where they were with the brand
Built out the core eCommerce flows (welcome, abandoned cart, browse abandonment, post-purchase and win-back) so revenue keeps coming in between campaigns
Ready to Grow Your Brand?
Let’s Build Something Families Remember.
Tell us where your brand is today, where you want to go, and we’ll help you identify the opportunities in between.
