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Case Study — Skincare Brand

Skincare brand grows 93% in attributed paid ads revenue in 90 days

A connected Meta + Google ads strategy helped increase campaign revenue 93% over first 3 months of implementation.

Channels: Meta Ads + Google Ads
Timeframe: 3 months
The Results

93% more monthly campaign revenue in 90 days.

From $16,226 to $31,353 with Meta and Google working together.

$16,226
Month 1
Starting point
$23,606
Month 2
+45%
$31,353
Month 3
+93% (1.9x)
The Challenge

Google carried the load. Meta had room to grow.

At roughly $16K a month in campaign revenue, Google was driving most results. Meta was underdelivering as a source of new customers.

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What We Did

Two channels. One connected strategy.

We rebuilt Meta around customer acquisition and education-led creative, with Google supporting the full funnel.

Prospecting built for new customers

Restructured Meta around a clear new customer acquisition focus.

UGC + product education

Broad Advantage+ campaigns paired with short-form video and press-style ads explaining what products do and why they work.

Creative testing that drives learning

Continually tested ads to find winners and iterate on messaging.

Google working alongside Meta

Added Performance Max, Shopping and branded search, optimizing both channels across the funnel.

The Detailed Results

Stronger channels. Nearly double the revenue.

Monthly Campaign Revenue Growth

Breakdown of Meta Ads and Google Ads revenue across the 90-day engagement

$16,226
Month 1
Starting point
$23,606
Month 2
+45%
$31,353
Month 3
+93% (1.9x)
Meta Ads
Google Ads
ChannelMonth 1Month 3Growth
Meta Ads$5,384$13,659+154% (2.5x)
Google Ads$10,842$17,694+63%
Combined Total$16,226$31,353+93% (1.9x)
Meta Ads
2.5x

+154% Meta Ads revenue scaling through new-customer creative and funnel architecture

Google Ads
+63%

Performance Max & Shopping scaled efficiently as Meta fueled brand search demand

Total Attributed
$71,185

Total campaign-attributed revenue generated in the first 90 days of execution

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