Looking to grow your premium hats or accessory brand? Check out how we helped Conner Hats achieve impressive growth, increasing their revenue by 1700% in less than 2 years. Using our proven Ecom Sales Accelerator™ system, we made significant improvements in their advertising, email marketing, and website conversion rates, driving both immediate and sustained growth.
About Conner Hats
Conner Hats is an e-commerce brand offering sustainably-made, premium-quality hats for men and women, designed for various activities and crafted from diverse materials. The brand’s goal was to scale its digital marketing efforts to drive higher revenue and optimize sales across Shopify, email, and SMS.
The Challenge
When Conner Hats first partnered with Ashworth Strategy, the brand had been running ads but wasn’t fully leveraging broad audiences or interest targeting. Their previous ad strategy lacked creative testing, and their email marketing was blending e-commerce and wholesale communications, which hindered overall email performance. The website also needed improvements to drive better conversion rates.
The Solution
When we first began working with Conner Hats, we implemented a targeted approach to drive immediate improvements:
- Advanced Advertising Strategy: We developed a robust ad strategy incorporating catalog ads for both men and women. Using lifestyle images and customer reviews, we optimized ad performance to drive higher engagement and sales.
- Website Conversion Optimization: We focused on improving the website’s user experience and conversion rate, ensuring smoother navigation and checkout processes, which directly impacted sales.
- Email & SMS Strategy: We separated e-commerce emails from wholesale emails, allowing for better segmentation and engagement. We tailored email and SMS campaigns to target specific customer behaviors, including past purchases and engagement.
The Results
- Revenue Growth: Conner Hats achieved $1,858,095.13 in total sales from January 1, 2023 – October 31, 2024, marking a 1700% increase since they started working with us.
- Conversion Rate: Increased by over 25%, directly contributing to a stronger bottom line and higher sales volume.
- Email & SMS Marketing: Generated $152K in attributed email revenue in 2024. Click-through rates improved by 5%, and conversion rates increased by 55.3%, driving even more sales.
Advertising Success: Maintained a 3.12% CTR and 1.15% conversion rate, keeping ad performance strong and consistent.
Total Revenue (February 21-April 13, 2023): 102% increase in online store sales compared to the previous period (Dec 31, 2022-Feb 20, 2023)
Monthly Revenue (March 2023): 89% increase in sales within the first month of working together.
Total Revenue (March 21-June 17, 2023): Increase in sales by over 150% in 3 months and increase in conversion rate by 29%.
Total Revenue (January 1, 2023 – October 31, 2024): Increase in sales of 1700% in less than 2 years of working with Ashworth Strategy!
Ready to see similar results for your brand? Book a call with us today to discuss how we can help you scale your business with our proven Ecom Sales Accelerator™ system. Let’s create the strategy that drives real revenue growth, improves your conversions, and boosts your marketing performance—just like we did for Conner Hats.
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