Dianna Carlton

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In today’s world, digital marketing is a crucial component of any business’s growth strategy. However, with the rapidly evolving digital landscape, it can be challenging to keep up with the latest trends and technologies. Furthermore, the demanding nature of owning an e-commerce business can make it difficult to even find the time to develop an

The Dos and Don’ts of Working With a Marketing Agency Read More »

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When it comes to measuring the success of marketing campaigns, there are two metrics that are often used interchangeably: ROAS and MER. While they may seem similar, there are important differences between the two. Let’s dive into what ROAS and MER are, how they differ, and when to use each metric. What is ROAS? ROAS

Why ROAS Isn’t Enough: The Importance of Looking at MER Read More »

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Digital marketing has become an increasingly crucial aspect of any brand’s success, with companies spending more and more on their digital presence every year. However, with the ever-changing landscape of the digital world, it’s easy to make expensive mistakes that can have serious consequences for your business. A poorly executed marketing campaign can not only

Avoid These 9 Common Mistakes That Will Cost Your Business Money Read More »

Have you optimized your brand’s website for conversions? For any business running digital ads, conversion rate optimization (CRO) is essential as it helps to increase the percentage of website visitors who take a desired action, like making a purchase. By improving the conversion rate of your website, you can turn more visitors into customers, resulting

13 Ways to Improve Your Conversion Rate Optimization Read More »

If you’re an entrepreneur looking to scale your business, working with a marketing agency is an effective way to take your brand to the next level. So, how do you choose the right agency for you and your unique business goals? With thousands of advertising agencies out there, each with their own individual approach, picking

How to Choose the Right Marketing Agency For Your Brand Read More »

Are your brand’s ads not performing the way you’d like them to? Sometimes it can be difficult to pinpoint why they are struggling. Ads can fail to convert for a number of reasons, so let’s take a deep dive to help you troubleshoot your ad performance. 1. You don’t have a proven product market fit. 

The 10 Most Common Reasons That Ads Aren’t Working For You Read More »